Change Leadership and Sponsorship

Prosci research consistently identifies active and visible sponsorship as the single most important factor in change success. Yet most change managers inherit sponsors who have approved the project and then stepped back — and most change programmes stall as a result. This course gives you the tools to change that. You will learn what distinguishes genuine sponsorship from authorisation, how to brief and activate a sponsor who doesn't know what is expected, and how to lead change when you don't have the title or the formal authority. By the end, you will have a practical framework for sponsorship behaviours, a method for coaching reluctant or passive sponsors, and a clear approach to influencing upward, laterally, and downward without relying on hierarchy.