Change Academy
Build communications that answer why, what, WIIFM, and when, using the right sender and channel.
Good change communication is sequenced, targeted, and repeated. It answers the questions people actually ask and uses the voices they trust. This course shows how to design a communication plan that builds awareness and reinforces adoption rather than just broadcasting project updates. You will learn how to segment audiences, shape messages for each group, and choose channels and cadence that people will actually notice.
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Course outline
Why Change Communication Fails
12 min
Writing Messages for Each Audience
13 min
Sequencing Channels and Cadence
15 min